United Kingdom: Issued Advertising Standards Authority (ASA) Enforcement Notice regarding online advertising of mobile heating devices

On 9 March 2023, the Advertising Standards Authority (ASA) issued an Enforcement Notice regarding advertisements of mobile heating devices making exaggerated claims that these products are a viable alternative to central heating. The ASA considers such claims to be in violation of the Committee of Advertising Practice (CAP) Code, and materially misleading. The ASA will begin to take enforcement action against non-compliant advertisers beginning 16 March 2023, prioritising online advertisements on content discovery networks, but extending to other forms of non-compliant advertisements, including online advertorials.