Hungary: Economic Competition Authority investigation into e-commerce platform Temu over alleged unfair commercial practices (VJ/7/2024)

Progress

Current status
in force
28 Apr 2026 in force
13 Mar 2024 under deliberation
27 Feb 2024 under deliberation

Scope

Implementers
Hungary
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
competition authority
Implementation Level
national

Timeline of events

28 Apr 2026
in force

Hungarian Competition Authority ordered Temu to pay 1.3 billion HUF over unfair commercial practices

On 28 April 2026, the Hungarian Competition Authority (GVH) concluded proceedings against Whaleco Technology Limited, the European operator of the Temu online marketplace, imposing fines and compensation totalling over 1.3 billion HUF for engaging i…

Event type investigation
Action type ruling
Government branch executive
Government body competition authority
13 Mar 2024
under deliberation

Announced GVH competition supervision procedure into e-commerce platform Temu regarding its trading practices

On 13 March 2024, the Hungarian Economic Competition Authority (GVH) announced the initiation of a competition supervision procedure against Whaleco Technology Limited, the European operator of the e-commerce platform Temu. The GVH has received seve…

Event type investigation
Action type announcement
Government branch executive
Government body competition authority
27 Feb 2024
under deliberation

Announced Economic Competition Authority investigation into e-commerce platform Temu over alleged unfair commercial practices

On 27 February 2024, the Hungarian Economic Competition Authority (GVH) opened an investigation into the e-commerce platform Temu over alleged unfair commercial practices. The GVH stated that it would evaluate the complaints it had received and coll…

Event type investigation
Action type announcement
Government branch executive
Government body competition authority