Vietnam: Fair marketing and advertising requirements in Decree detailing provisions of Law on E-commerce (No. 248/2026/ND-CP)
Progress
Current status
in force
01 Jul 2026 in force
30 Jun 2026 adopted
Scope
Implementers
Vietnam
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
central government
Implementation Level
national
Timeline of events
Decree detailing provisions of Law on E-commerce including fair marketing and advertising requirements entered into force
On 1 July 2026, the Decree detailing provisions of the Law on E-commerce, including fair marketing and advertising requirements, entered into force. The Decree requires platforms to disclose whether prices include taxes and other costs, give 20 days…
Event type
order
Action type
implementation
Government branch
executive
Government body
central government
Government issued Decree detailing provisions of Law on E-commerce including fair marketing and advertising requirements
On 30 June 2026, the Government issued the Decree detailing provisions of the Law on E-commerce, including fair marketing and advertising requirements. The Decree applies to owners of e-commerce platforms, organisations providing technical infrastru…
Event type
order
Action type
adoption
Government branch
executive
Government body
central government