China: Fair marketing and advertising practice requirement in management measures for internet public fundraising service platforms (No. 13 of 2026)
Progress
Current status
in force
01 May 2026 in force
22 Mar 2026 adopted
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: other
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national
Timeline of events
Management measures for internet public fundraising service platforms including fair marketing and advertising practice requirement enters into force
On 1 May 2026, the Measures for the Administration of Internet Public Fundraising Service Platforms entered into force in China, including a fair marketing and advertising practice requirement. The Measures apply to internet public fundraising servi…
SourceEvent type
order
Action type
implementation
Government branch
executive
Government body
other regulatory body
Chinese Ministry of Civil Affairs, Ministry of Industry and Information Technology, and Cyberspace Administration adopted Management Measures for Internet Public Fundraising Service Platforms including fair marketing and advertising practice requirement
On 22 March 2026, the Chinese Ministry of Civil Affairs, Ministry of Industry and Information Technology, and State Cyberspace Administration jointly adopted the Measures for the Administration of Internet Public Fundraising Service Platforms, inclu…
SourceEvent type
order
Action type
adoption
Government branch
executive
Government body
other regulatory body