Australia: Competition and Consumer Commission's investigation into PhotobookShop over alleged misleading influencer marketing
Progress
Current status
in force
24 Mar 2026 in force
Scope
Implementers
Australia
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
Competition and Consumer Commission fined Photobookshop AUD 39'600 over misleading influencer marketing
On 24 March 2026, the Australian Competition and Consumer Commission fined Photobookshop AUD 39'600 over misleading influencer reviews. It was stated that between August 2024 and September 2025, the platform commissioned influencers and instructed t…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
competition authority