Singapore: Monetary Authority of Singapore guidelines on standards of conduct for digital advertising activities
Progress
Current status
adopted
25 Mar 2026 in force
25 Sep 2025 adopted
Scope
Implementers
Singapore
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
digital payment provider (incl. cryptocurrencies)
other service provider
Government Branch
executive
Government Body
central bank
Implementation Level
national
Timeline of events
Guidelines on standards of conduct for digital advertising activities enter into force
On 25 March 2026, the guidelines on standards of conduct for digital advertising activities enter into force. They apply to financial institutions and their digital marketers, including employees, influencers, affiliates and agencies. The Guidelines…
SourceEvent type
order
Action type
implementation
Government branch
executive
Government body
central bank
Monetary Authority of Singapore adopted guidelines on standards of conduct for digital advertising activities
On 25 September 2025, the Monetary Authority of Singapore (MAS) issued Guidelines on Standards of Conduct for Digital Advertising Activities. They apply to financial institutions and their digital marketers, including employees, influencers, affilia…
SourceEvent type
order
Action type
adoption
Government branch
executive
Government body
central bank