China: State Administration for Market Regulation investigation into Chengdu Kuaigou Technology's compliance with E-Commerce Law
Progress
Current status
under deliberation
19 Sep 2025 under deliberation
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
State Administration for Market Regulation opened investigation into Chengdu Kuaigou Technology's compliance with E-Commerce Law
On 19 September 2025, the State Administration for Market Regulation (SAMR) opened an investigation into Chengdu Kuaigou Technology for alleged violations of the E-Commerce Law and other relevant regulations. The decision follows a preliminary revie…
SourceEvent type
investigation
Action type
announcement
Government branch
executive
Government body
competition authority