Progress
Current status
in force
01 Dec 2024in force
15 Nov 2024adopted
Scope
Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Implemented FTC amendment to advertising guidelines for recommendations and endorsements on blogs and text-based media
On 1 December 2024, the Korean Fair Trade Commission (FTC)'s amendment to the Advertising Guidelines for Recommendations and Endorsements enters into force. This amendment introduces requirements for disclosing advertisements and endorsements in tex…
- Revisions to Guidelines for Review of Labeling and Advertising on Recommendations and Guarantees, Fair Trade Commission, Korea (Official)
Adopted FTC amendment to advertising guidelines for recommendations and endorsements on blogs and text-based media
On 15 November 2024, the Korean Fair Trade Commission (FTC) announced an amendment to the Advertising Guidelines for Recommendations and Endorsements, set to take effect from 1 December 2024. This amendment introduces requirements for disclosing adv…
- Revisions to Guidelines for Review of Labeling and Advertising on Recommendations and Guarantees, Fair Trade Commission, Korea (Official)