Republic of Korea: FTC amendment to advertising guidelines for recommendations and endorsements on blogs and text-based media
Progress
Current status
in force
01 Dec 2024 in force
15 Nov 2024 adopted
Scope
Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Implemented FTC amendment to advertising guidelines for recommendations and endorsements on blogs and text-based media
On 1 December 2024, the Korean Fair Trade Commission (FTC)'s amendment to the Advertising Guidelines for Recommendations and Endorsements enters into force. This amendment introduces requirements for disclosing advertisements and endorsements in tex…
SourceEvent type
order
Action type
implementation
Government branch
executive
Government body
consumer protection authority
Adopted FTC amendment to advertising guidelines for recommendations and endorsements on blogs and text-based media
On 15 November 2024, the Korean Fair Trade Commission (FTC) announced an amendment to the Advertising Guidelines for Recommendations and Endorsements, set to take effect from 1 December 2024. This amendment introduces requirements for disclosing adv…
SourceEvent type
order
Action type
adoption
Government branch
executive
Government body
consumer protection authority