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On 1 January 2024, the Regulation of Electronic Commerce Law is implemented. The Act prohibits “electronic commerce intermediary service providers” from selling their own trademarked goods on the e-commerce platform. Furthermore, the Act specifies that “electronic commerce intermediary service providers” that have an annual net transaction volume above TRY 10 Billion must refrain from using data collected from their e-commerce platform to compete with other providers. Finally, the law prevents e-commerce companies with an annual net transaction volume exceeding TRY 60 billion from expanding into industries such as payments, transportation and delivery unless such services are provided as part of an e-commerce intermediary service.
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