Description
European Commission submitted Digital Fairness Act including fair marketing and advertising practice requirements
On 11 November 2026, the European Commission submitted the Digital Fairness Act (DFA) to the European Parliament and the Council. The DFA would replace the Unfair Commercial Practices Directive (2005/29/EC). It would ban commercial practices that mi…
- Digital Fairness Act, European Commission (Official)
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content, platform intermediary: e-commerce, software provider: other software
Implementation Level
supranational
Government Branch
executive
Government Body
central government
Complete timeline of this policy change
Hide details
2025-07-17
in consultation
2025-10-09
processing consultation