Ireland: Announced DPC investigation into Google's data processing for targeted advertising practices compliance with GDPR

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Announced DPC investigation into Google's data processing for targeted advertising practices compliance with GDPR

On 22 May 2019, the Irish Data Protection Commission (DPC) announced the launch of an investigation into Google's data processing for targeted advertising through its Ad Exchange real-timing bidding (RTB) system practices compliance with the General Data Protection Regulation (GDPR).

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Scope

Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
online advertising provider
Implementation Level
national
Government Branch
executive
Government Body
data protection authority

Complete timeline of this policy change

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2019-05-22
under deliberation

On 22 May 2019, the Irish Data Protection Commission (DPC) announced the launch of an investigation…