Republic of Korea: Fair Trade Commission published report on consumer behavioral experiment study on algorithm-based self-preferencing by platforms
Description
Fair Trade Commission published report on consumer behavioral experiment study on algorithm-based self-preferencing by platforms
On 26 June 2026, the Fair Trade Commission published a report on the effects of algorithm-based self-preferencing by digital platforms on consumer choice. The report examined digital platform operators, particularly e-commerce platforms, that use se…
Scope
Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
platform intermediary: e-commerce, search service provider
Implementation Level
national
Government Branch
executive
Government Body
competition authority