Republic of Korea: Fair Trade Commission issued improvement recommendations to correct deceptive pricing and discount practices
Description
Fair Trade Commission issued improvement recommendations to correct deceptive pricing and discount practices
On 19 May 2026, the Fair Trade Commission and Consumer Agency issued improvement recommendations to the four online shopping malls, including Coupang, Naver, G-Market, and 11Street, following a two-month investigation into deceptive pricing and disc…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority