Description

Competition and Markets Authority published Apple's commitments on app distribution

On 23 April 2026, the Competition and Markets Authority (CMA) published Apple's commitments on application (app) distribution and interoperable access. Apple committed to a series of obligations to the CMA concerning the operation of its app store and iOS and iPadOS platforms, covering app review, app store search, use of third-party developer data, and interoperability. The commitments apply to UK-based app developers and require Apple to conduct app reviews fairly, objectively, and transparently, with the app review team operating independently from teams responsible for Apple's own apps and services, and a target of completing 90% of reviews within 24 hours. Apple must ensure its app store search algorithm prioritises user engagement and app quality without favouring first-party apps, and must not use non-public developer data submitted during App Review to compete with third-party developers. Apple is also required to additionally launch a dedicated interoperability feedback channel through which eligible UK developers may submit requests for access to iOS and iPadOS functionality, with responses due within four weeks. Across all four areas, Apple must publish annual transparency reports and public attestations of compliance, maintain dedicated complaints channels, and submit confidential bi-annual compliance reports to the CMA, with the first reports covering the period from 1 January 2026.

Original source

Scope

Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
software provider: app stores, software provider: other software
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2026-02-10
in consultation

On 10 February 2026, the Competition and Markets Authority (CMA) opened a consultation on proposed …

2026-03-03
processing consultation

On 3 March 2026, the Competition and Markets Authority (CMA) closes the consultation on proposed co…

2026-04-01
in force

On 1 April 2026, the Competition and Markets Authority (CMA) confirmed its decision not to prioriti…

2026-04-23
under investigation

On 23 April 2026, the Competition and Markets Authority (CMA) published Apple's commitments on appl…