China: Cyberspace Administration of China opened consultation on draft Administrative Measures for Digital Virtual Human Information Services including design requirement

On 3 April 2026, the Cyberspace Administration of China (CAC) opened a consultation on draft Administrative Measures for Digital Virtual Human Information Services until 6 May 2026. The draft Measures apply to organisations and individuals providing internet information services to the public within the territory of the People's Republic of China through digital virtual persons. They would require digital virtual human service providers, service users, and service providers offering network information content dissemination services to continuously display a prominent sign containing the word "digital human" in the digital virtual human display area throughout the entire service process. Providers and users would also be required to comply with national regulations on the labelling of artificial intelligence-generated and synthesised content. They would further require providers to establish anti-addiction reminder mechanisms and to adopt a combination of artificial intelligence, big data, and manual review to identify, monitor, and provide early warning of risks.