Republic of Korea: Fair Trade Commission issued corrective order prohibiting future false or exaggerated labelling and advertising of transaction fee rates against Dunamu Co

On 25 March 2026, the Fair Trade Commission (FTC) issued a corrective order against Dunamu Co for false or exaggerated labelling and advertising of transaction fee rates on Upbit, the virtual asset exchange it operates. The FTC found that Dunamu published five homepage notices advertising a discount on transaction fee rates for general orders on the KRW Market, the trading market in which Korean won is the medium for buying and selling virtual assets, from 0.139% to 0.05%. The 0.139% rate was never applied to general orders since the exchange opened in October 2017 and was considered only in internal planning. The 0.05% rate had been continuously applied since opening. Dunamu also advertised the 0.05% rate as temporary, with no end date ever established. The FTC determined this conduct constitutes a violation of Article 3, Paragraph 1, Item 1 of the Act on Fair Labelling and Advertising. The corrective order prohibits future conduct of this nature. The FTC took into account that the five problematic notices represented fewer than 0.1% of total homepage visitor views relative to more than 5'000 homepage notices in total.