China: State Administration for Market Regulation announced measures taken to strengthen advertising supervision and enforcement
Description
State Administration for Market Regulation announced measures taken to strengthen advertising supervision and enforcement
On 14 March 2026, the State Administration for Market Regulation (SAMR) announced measures taken to strengthen advertising supervision and enforcement. The measures apply to sectors including financial services and digital advertising formats, inclu…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
cross-cutting
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body