Description

Competition and Markets Authority released research and analysis on agentic AI and consumers

On 9 March 2026, the Competition and Markets Authority (CMA) released Agentic AI and consumers, a research and analysis paper examining the development of agentic AI in consumer markets. The paper defines agentic AI as systems that can be instructed…

Scope

Policy Area
Consumer protection
Policy Instrument
Consumer protection, nes
Regulated Economic Activity
ML and AI development
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2026-03-09
adopted

On 9 March 2026, the Competition and Markets Authority (CMA) released Agentic AI and consumers, a r…