United States of America: Kids Internet and Digital Safety Act (KIDS Act/HB 7757) including fair marketing and advertising practices was introduced to House of Representatives

On 3 March 2026, the Kids Internet and Digital Safety Act (KIDS Act/HB 7757) was introduced in the House of Representatives. Under the KIDS Act, a minor is defined as an individual under the age of 17. Under the Kids Online Safety Act (Title II, Subtitle A), providers of covered platforms would be required to provide clear, conspicuous, and easy-to-understand labels and information to users the provider knows are minors, disclosing endorsements of products, services, or brands made for commercial consideration by other users of the covered platform. Providers would also be prohibited from facilitating the advertising of narcotic drugs, cannabis products, tobacco products, gambling, or alcohol to any user or visitor the provider knows is a minor.