Japan: Opened consultation of DMCH report on the Evaluation of Competition in the Digital Advertising Market

The Digital Market Competition Headquarters (DMCH) opened a consultation on its "Report on Evaluation of Competition in the Digital Advertising Market". The report claims that fairness, transparency and availability of choice are essential elements for the development of the digital advertising market and suggests several approaches to tackle challenges related to transparency, data enclosure, self-preferencing, disclosure of search parameters and fairness in procedures. The consultation will end on 27 July 2020.