United Kingdom: CMA opens investigation into Google and Meta “Jedi Blue” agreement over alleged anticompetitive conduct in online advertising market

Description

CMA opens investigation into Google and Meta “Jedi Blue” agreement over alleged anticompetitive conduct in online advertising market

On 11 March 2022, the Competition and Markets Authority (CMA) opened an investigation into Google and Meta, previously Facebook, to determine if the companies entered into an illegal agreement to exclude Google’s competitors from the advertising mar…

Scope

Policy Area
Competition
Policy Instrument
Anti-competitive agreements regulation
Regulated Economic Activity
online advertising provider
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2022-03-11
under deliberation

On 11 March 2022, the Competition and Markets Authority (CMA) opened an investigation into Google a…

2023-03-10
concluded

On 10 March 2023, the UK Competition and Markets Authority (CMA) closed its investigation into whet…