Argentina: Bill for the protection of cognitive autonomy (7344-D-2025) including prohibition on behavioural profiling of minors was introduced to Chamber of Deputies

On 20 February 2026, the Bill for the protection of cognitive autonomy (7344-D-2025), including a prohibition on the behavioural profiling of minors, was introduced to the Chamber of Deputies. The Bill regulates “mass-reaching digital platforms”. The phrase refers to any platform that serves as a digital intermediary in Argentina that meets the thresholds of active user volume or billing established by subsequent regulations. The Bill would prohibit the use of intensive behavioural profiling for personalised recommendations and advertising directed at children under 13 years of age. It also bans the implementation of addictive design techniques for this age group. For adolescents between 13 and 16 years of age, the Bill prohibits advertising based on individual behavioural profiling, allowing only non-personalised contextual advertising. Furthermore, the Bill prohibits any design practices that substantially hinder or prevent users from exercising their rights or accessing protective safety configurations. Platforms have 12 months from the date the National Executive Branch publishes the rules and procedures needed to implement the Bill to enact these protections. The Bill would also create a National Registry of Mass Algorithmic Recommendation Systems, requiring covered platforms to register and maintain updated records. These records must include a general description of the recommendation systems used, the declared optimisation objectives, and the categories of data utilised for user profiling. Platforms would also be required to declare the existence of any differentiated systems specifically designed for minor users. Under the Bill, this registry would be accessible to the public, although certain information may remain confidential to protect industrial secrecy. Covered platforms have 6 months from the creation of legal implementation procedures by the National Executive Branch. The National Executive Branch must issue the procedures for this Bill within 180 days following its promulgation.