Brazil: Bill mandating labelling of AI- generated digital content including content moderation regulation was introduced to Chamber of Deputies

On 10 February 2026, the Bill mandating the labelling of Artificial Intelligence (AI) - generated digital content, including content moderation regulation, was introduced to the Chamber of Deputies. The Bill requires mandatory identification of content produced wholly or partially using Artificial Intelligence (AI) and applies to digital platforms and services, including social networks, content-sharing and streaming platforms, messaging applications, websites under Brazilian domains, digital advertising, and institutional, political, electoral, and commercial communications. Platforms are required to implement user self-declaration of AI use, deploy automated detection tools, apply their own AI labels where technical indicators exist, remove non-compliant content after notification, and cooperate with public authorities. Application providers may be jointly liable if they fail to act upon awareness, wilfully omit action, or monetise unidentified synthetic content. The use of AI is prohibited for non-consensual deepfakes, attribution of false facts, simulation of non-existent speeches, voter deception, extortion or blackmail, and unauthorised synthetic intimate material. Non-compliance may result in warnings, fines ranging from BRL 10’000 to BRL 50 million, temporary suspension, content blocking, civil and criminal liability, and referral to the Public Prosecutor’s Office.