China: State Administration for Market Regulation issued CNY 200’000 fine against Shanghai Qiaopin Network Information Technology for artificial intelligence-enabled false advertising
Description
State Administration for Market Regulation issued CNY 200’000 fine against Shanghai Qiaopin Network Information Technology for artificial intelligence-enabled false advertising
On 6 February 2026, the State Administration for Market Regulation (SAMR) published a list of typical cases of unfair competition enforcement in the the artificial intelligence sector, including its investigation into Shanghai Qiaopin Network Inform…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
ML and AI development
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority