European Union: EU-Singapore Digital Trade Agreement including rules on transparent and non-deceptive digital marketing entered into force

On 1 February 2026, the European Union-Singapore Digital Trade Agreement (DTA) entered into force. Article 12 of the DTA provides that each Party shall adopt or maintain measures prohibiting misleading, fraudulent, or deceptive commercial activities in electronic commerce, including material misrepresentations, advertising without intent or capacity to supply, non-delivery after payment, and charging for unsolicited goods or services. Further, Article 13 provides that suppliers of commercial electronic messages must obtain the recipient’s consent, clearly identify themselves, and include information allowing recipients to request cessation. Each Party shall provide access to redress for non-compliance and may cooperate on the regulation of unsolicited messages.