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European Union: EU-Singapore Digital Trade Agreement including rules on transparent and non-deceptive digital marketing entered into force

Policy overview

Description

EU-Singapore Digital Trade Agreement including rules on transparent and non-deceptive digital marketing entered into force

On 1 February 2026, the European Union-Singapore Digital Trade Agreement (DTA) entered into force. Article 12 of the DTA provides that each Party shall adopt or maintain measures prohibiting misleading, fraudulent, or deceptive commercial activities…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
cross-cutting
Implementation Level
bi- or plurilateral agreement
Government Branch
executive
Government Body
central government

Complete timeline of this policy change

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2023-07-20
under deliberation

On 20 July 2023, the EU and Singapore launched negotiations for a bilateral Digital Trade Agreement…

2024-07-25
adopted

On 25 July 2024, the EU and Singapore concluded negotiations for a bilateral Digital Trade Agreemen…

2025-04-08
under deliberation

On 8 April 2025, the European Union and Singapore published the Agreement on Digital Trade, which i…

2025-05-07
adopted

On 7 May 2025, the European Union and Singapore formally signed the EU-Singapore Digital Trade Agre…

2026-02-01
in force

On 1 February 2026, the European Union-Singapore Digital Trade Agreement (DTA) entered into force. …