China: Supervision and Management Measures for Online Trading Platforms including user rights enter into force

On 1 February 2026, the Supervision and Management Measures for Online Trading Platforms enter into force. The Supervision and Management Measures for Online Trading Platforms include user rights by requiring online trading platform operators to observe the principles of openness, fairness, and impartiality in their formulation and implementation of platform rules. Rules must be prominently displayed, clear and easy to understand, and easy to search for on the platforms. Public consultations on rules should be transparent, while rule changes should be published in advance, and, if they significantly impact user rights, transitions periods should be implemented. Further, platforms must provide appeal channels, explain enforcement decisions, offer manual review upon request, and ensure fair dispute resolution. Finally, the Measures prohibit platforms from excluding consumer rights, including the right to independently choose services and to submit complaints. Platforms with significant numbers of users who are minors must add minor protection policies to their rules and remind minor users of their rights and remedies. Platforms can be fined between RMB 10'000 and RMB 100'000 for violations.