China: State Administration for Market Regulation and State Internet Information Office adopted Supervision and Management Measures for Live Streaming E-commerce (Order No. 117) including content moderation regulation

Description

State Administration for Market Regulation and State Internet Information Office adopted Supervision and Management Measures for Live Streaming E-commerce (Order No. 117) including content moderation regulation

On 18 December 2025, the State Administration for Market Regulation and the State Internet Information Office adopted the Supervision and Management Measures for Live Streaming E-commerce, defining live-streaming e-commerce as business activities th…

Scope

Policy Area
Content moderation
Policy Instrument
Content moderation regulation
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2025-06-10
in consultation

On 10 June 2025, the State Administration for Market Regulation (SAMR) opened a public consultation…

2025-07-10
processing consultation

On 10 July 2025, the State Administration for Market Regulation (SAMR) closes consultation on the d…

2025-12-18
adopted

On 18 December 2025, the State Administration for Market Regulation and the State Internet Informat…

2026-02-01
in force

On 1 February 2026, the Supervision and Management Measures for Live Streaming E-commerce enter int…