On 7 January 2026, the Personal Information Protection Commission (PIPC) announced the launch of an investigation into Coupang over alleged violations of the Personal Information Protection Act involving the unauthorised analysis of workers' CCTV footage. Conducted by a dedicated Special Task Force, the probe focuses on the use or provision of surveillance data beyond its original purpose. The PIPC seeks to clarify whether these practices constitute a breach of data protection regulations.
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