Vietnam: Government Decree No. 342/2025/ND-CP detailing certain provisions of the Law on Advertising including cybersecurity regulation enters into force

On 15 February 2026, Government Decree No. 342/2025/ND-CP, which specifies certain provisions of the Law on Advertising, and which requires advertising activities on network-connected advertising screens and online platforms to comply with cybersecurity and network information security rules, enters into force. Article 20 requires networked advertising display systems to comply with network information security requirements and record display history, time, and content for later inspection and verification. Further, data-collecting devices on network-connected advertising screens can only be used for statistical analysis of viewer numbers and advertising reach, and may not collect or use personal data.