United States of America: Introduced New York Digital Advertising Tax Act (S1124)
Description
Introduced New York Digital Advertising Tax Act (S1124)
On 7 January, 2021, the New York Digital Advertising Tax Act (S1124) was introduced to the New York State Senate by Michael Gianaris. The Act applies the gross revenues tax of the State of New York to digital advertising services, namely digital interface advertising, banner advertising, search engine advertising, and interstitial adverstising. The tax rate ranges from 2.5% to 10%, depending on the person's annual gross revenues.
Original sourceScope
Policy Area
Taxation
Policy Instrument
Direct taxes including Digital Service Taxes
Regulated Economic Activity
online advertising provider
Implementation Level
subnational
Government Branch
legislature
Government Body
parliament
Complete timeline of this policy change
Key regulatory dimensions
Regulated subjects
The businesses, government agencies or individuals affected by this policy or regulatory change.
producer / supplier
1
Type
Private organisation
Economic activity
online advertising provider
Category
All
2
Type
Private organisation
Economic activity
online advertising provider
Category
All
3
Type
Private organisation
Economic activity
online advertising provider
Category
All
4
Type
Private organisation
Economic activity
online advertising provider
Category
All
Policy change by business practice
The detailed activities within the scope of this policy or regulatory change.
advertisement (any targeting): sale
Regulatory tool
Subordination under digital service tax
Sanctions
Regulated subjects
1
Regulatory tool
Subordination under digital service tax
Sanctions
Regulated subjects
2
Regulatory tool
Subordination under digital service tax
Sanctions
Regulated subjects
3
Regulatory tool
Subordination under digital service tax
Sanctions
Regulated subjects
4