China: State Administration for Market Regulation rules on internet platform pricing behaviour including anti-competitive agreements regulation

Description

State Administration for Market Regulation rules on internet platform pricing behaviour including anti-competitive agreements regulation

On 10 April 2026, the rules on internet platform pricing behaviour issued by the State Administration for Market Regulation (SAMR), the National Development and Reform Commission (NDRC), and the Cyberspace Administration of China (CAC) come into for…

Scope

Policy Area
Competition
Policy Instrument
Anti-competitive agreements regulation
Regulated Economic Activity
platform intermediary: user-generated content, platform intermediary: e-commerce, platform intermediary: other
Implementation Level
national
Government Branch
executive
Government Body
central government

Complete timeline of this policy change

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2025-12-09
adopted

On 9 December 2025, the National Development and Reform Commission (NDRC), the State Administration…

2026-04-10
in force

On 10 April 2026, the rules on internet platform pricing behaviour issued by the State Administrati…