United States of America: Federal Trade Commission set aside prior ruling in lawsuit against Rytr for allegedly generating false reviews with AI-powered tools

On 22 December 2025, the Federal Trade Commission (FTC) set aside its prior ruling in a lawsuit against Rytr LLC for allegedly generating false reviews with AI-powered tools. Following review, the FTC concluded the original order would have unduly burdened AI development, contravening the Trump Administration's Executive Order 14179, "Removing Barriers to American Leadership in Artificial Intelligence" and 2025 AI Action Plan. The order would have banned Rytr LLC from advertising, marketing, promoting, offering for sale, or selling any service dedicated to generating consumer reviews or testimonials, and would have required Rytr to submit annual compliance reports for five years. Rytr would also have been required to obtain acknowledgements of receipt of the order from all relevant personnel and entities.