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On 1 January 2023, the Amendment to the Consumer Data Protection Act enters into force after being signed into law by Virginia Governor, Ralph Northam on 2 March 2022. The Act amends the provisions regarding the right to data deletion to enable individuals to have control over their data. In particular, the data controllers will be obliged to delete the data that wasn’t obtained directly from the consumer after they receive a deletion request. Previously, the Act wasn’t requiring the deletion of all data collected on a specific user and the data controllers were able to process the data collected through third parties on a user for sale or targeted advertising.
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