United States of America: Texas Attorney General filed lawsuit against Hisense USA Corporation over alleged automatic content recognition surveillance practices

On 15 December 2025, the Texas Attorney General filed Texas’s original petition and application for temporary and permanent injunctions against Hisense USA Corporation in the District Court of Comal County, Texas. The lawsuit concerns the default activation of Automatic Content Recognition technology in Hisense Smart TVs to collect viewing data across applications, broadcast content, connected devices, and devices sharing the same IP address. The petition alleges misleading disclosures and the absence of informed consumer consent. The Texas Attorney General alleges violations of Section 17.46 of the Texas Deceptive Trade Practices Act and proceeds under Section 17.47 of the Texas Deceptive Trade Practices Act. The petition seeks injunctive relief and monetary relief, including civil penalties, attorneys’ fees, litigation expenses, and costs, and states that the State claims entitlement to monetary relief in an amount greater than USD 1 million.