United Kingdom: Office of Communications opened investigation into Sun Social Media's compliance with age assurance obligations under Online Safety Act

On 19 November 2025, the Office of Communications (Ofcom) opened an investigation into Sun Social Media's compliance with the new age assurance requirements introduced under the Online Safety Act. The investigation concerns the operation of adult services operated by Sun Social Media, including Playvids and Peekvids, and the implementation of highly effective age-check measures to prevent children's access to pornographic content. This action follows the entry into force of statutory obligations for services permitting user-uploaded pornography to deploy robust age assurance on 25 July 2025. It was also highlighted that the Online Safety Enforcement Guidance details the enforcement approach, including information gathering and procedural steps to determine the investigation's outcome. Ofcom noted that it may expand the investigation to include other adult services operated by Sun Social Media Inc if identified within the Act's scope.