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Republic of Korea: Fair Trade Commission confirmed final consent decision requiring launch of YouTube Premium Lite, one-year YouTube Premium price freeze, and KRW 300 billion EBS music-industry programme

Policy overview

Description

Fair Trade Commission confirmed final consent decision requiring launch of YouTube Premium Lite, one-year YouTube Premium price freeze, and KRW 300 billion EBS music-industry programme

On 19 November 2025, the Korea Fair Trade Commission (KFTC) confirmed the final consent decision requiring Google to launch the standalone YouTube Premium Lite subscription with advertising removal, background play, and offline storage. Google is al…

Scope

Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
platform intermediary: user-generated content, streaming service provider
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2025-05-14
under investigation

On 14 May 2025, the Korea Fair Trade Commission (FTC) announced it had reviewed Google’s request fo…

2025-05-22
under investigation

On 22 May 2025, the Korea Fair Trade Commission (KFTC) initiated the consent decision procedure fol…

2025-07-15
in consultation

On 15 July 2025, the Korea Fair Trade Commission (FTC) opened a consultation on the provisional con…

2025-08-14
processing consultation

On 14 August 2025, the Fair Trade Commission (FTC) closes the consultation on the provisional conse…

2025-11-19
in force

On 19 November 2025, the Korea Fair Trade Commission (KFTC) confirmed the final consent decision re…