On 21 November 2025, the Stop Profiling Youth and Kids Act (HR 6273/SPY Kids Act) was introduced in the House of Representatives. The Act would apply to user-to-user platforms designed predominantly to serve as social media, which use a design feature to promote user engagement, and which use the personal information of the user for marketing. Design features within the meaning of the Act include features like infinite scrolling, auto play, time- or activity-based rewards, push alerts, badger, and appearance altering filters. The Act would prohibit such platforms from conducting market or product-focused research on users who are children (under-13s), while requiring parental consent for market or product-research research on teens (under-17s). The Act would be enforced by the Federal Trade Commission (FTC) under the Federal Trade Commission Act.
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