On 24 November 2025, the Attorneys General of 23 states, Puerto Rico, District of Colombia, and the City of New York signed a joint letter to Shopify regarding the unlawful conduct of e-cigarette sellers operating through Shopify's e-commerce services. The letter requests a meeting with Shopify to develop a solution resulting in the termination of services to specified organisations selling illegal e-cigarettes. Specifically, the Attorneys General seek a resolution in which Shopify terminates services to the websites on the Non-Compliant List distributed to Shopify by the Bureau of Alcohol, Tobacco, Firearms and Explosives, to specific websites identified in the letter, and to additional sellers that they might identify to Shopify going forward. The letter notes that the Food and Drug Administration (FDA), responsible for the authorisation of all tobacco products for sale in the Untied States (21 U.S.C. § 387j(a)(2)(A)), has not approved most e-cigarettes offered by online sellers.
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