On 21 December 2025, the European Commission closes a consultation as part of a call for evidence for evaluating and reviewing the Audiovisual and Media Services Directive. The call for evidence is part of a process of assessing whether the framework established by the Directive remains effective, or whether it requires updating, in particular in relation to ensuring the visibility of European media, a level playing field between traditional and new digital players, and adequate protections for online viewers. The Commission set out a number of market changes since the last update of the Directive, such as the prominence of a new market player category (influencers), new distribution technologies, and new ways of accessing online content. Based on its own assessment and the feedback received, the Commission may consider a range of regulatory options, including targeted interventions and a new Directive.
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