United Kingdom: Competition and Markets Authority released updated guidance on unfair commercial practices (CMA207) under Digital Markets, Competition and Consumer Act

Description

Competition and Markets Authority released updated guidance on unfair commercial practices (CMA207) under Digital Markets, Competition and Consumer Act

On 18 November 2025, the Competition and Markets Authority updated the guidance on unfair commercial practices (CMA207), which had been first published on 4 April 2025, to set out the protection from unfair trading provisions in Chapter 1 of Part 4 …

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
cross-cutting
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2025-11-18
adopted

On 18 November 2025, the Competition and Markets Authority updated the guidance on unfair commercia…