United Kingdom: Competition and Markets Authority opened investigation into Wayfair concerning accuracy of time-limited sales terms

On 17 November, the Competition and Markets Authority (CMA) opened an investigation into e-commerce company Wayfair concerning the accuracy of time-limited sales terms. Specifically, the CMA is evaluating whether advertised time-limited sales in fact ended at the advertised time. The investigation is carried out under the CMA's consumer protection enforcement powers under the Digital Markets, Competition and Consumers Act 2024.