United Kingdom: Competition and Markets Authority opened investigation into Wayfair concerning accuracy of time-limited sales terms

Description

Competition and Markets Authority opened investigation into Wayfair concerning accuracy of time-limited sales terms

On 17 November, the Competition and Markets Authority (CMA) opened an investigation into e-commerce company Wayfair concerning the accuracy of time-limited sales terms. Specifically, the CMA is evaluating whether advertised time-limited sales in fac…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority

Complete timeline of this policy change

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2025-11-17
under deliberation

On 17 November, the Competition and Markets Authority (CMA) opened an investigation into e-commerce…