China: State Administration for Market Regulation published second batch of typical cases focusing on online consumer protection
Description
State Administration for Market Regulation published second batch of typical cases focusing on online consumer protection
On 5 November 2025, the State Administration for Market Regulation (SAMR) published a second batch of enforcement actions under its 2025 campaign on protecting consumers. The authority highlighted nine selected cases, including a company being fined…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce, other service provider, platform intermediary: other
Implementation Level
national
Government Branch
executive
Government Body
competition authority