China: State Administration for Market Regulation published second batch of typical cases focusing on online consumer protection

On 5 November 2025, the State Administration for Market Regulation (SAMR) published a second batch of enforcement actions under its 2025 campaign on protecting consumers. The authority highlighted nine selected cases, including a company being fined RMB 123'500 for using medical terminology in food advertising during live-streaming sales, a technology firm being fined RMB 66'000 for automatically renewing application memberships without consumer consent, and an online food delivery platform being fined RMB 67'800 for failing to verify restaurant business licences.