China: State Administration for Market Regulation closes consultation on draft measures for creation of demonstration zones for online market supervision and services

On 13 November 2025, the State Administration for Market Regulation (SAMR) closes the consultation on draft measures for the creation of demonstration zones for online market supervision and services. The draft measures provide a framework for identifying and managing administrative areas that demonstrate advanced practices in online market governance. It defines Model Zones as regions with sound regulatory mechanisms, effective service systems, and strong innovation capacity that can serve as examples for nationwide improvement. The SAMR oversees the organisation, evaluation, and management of Model Zones, while provincial market regulation departments handle preliminary reviews, provide guidance, and monitor implementation. Local governments at the city or district level may apply voluntarily to establish Model Zones if they meet criteria such as a solid platform economy foundation, effective regulatory structures, and demonstrated innovation in governance and services. Recognised Model Zones are expected to balance development and regulation, enhance coordination, support fair competition, protect the rights of businesses and consumers, and promote integration between digital and real economies. They should also summarise and share successful regulatory and service innovations for replication elsewhere.