Ghana: National Information Technology Agency opened consultation on Electronic Transactions Act, 2025 including fair marketing and advertising practice requirement

On 20 October 2025, the National Information Technology Agency opened a consultation on the Electronic Transactions Act, 2025, which includes fair marketing and advertising practice requirements, until 31 October 2025. The Act would prohibit the sending of unsolicited electronic communications to customers, while requiring those sending electronic communications to provide the option to unsubscribe from a mailing list and to identify the source of the customer's contact information upon request. Breaching the prohibition on unsolicited electronic communications and continuing to send communications after cancellation of subscriptions would be subject to a monetary penalty and potential imprisonment. Further, platforms and service providers using automated decision-making, algorithmic curation, and recommendation systems are required to disclose key parameters, provide meaningful information to users about how such systems affect services, and allow customers to opt out of personalised recommendations.