Brazil: Bill defining influencer activity in electronic media and establishing rules on advertising and image use (Bill No. 5234/2025) including content moderation regulation was introduced in Chamber of Deputies

On 16 October 2025, the Bill on Influencer Activity, Advertising and Image Use (Bill No. 5234/2025) was introduced in the Chamber of Deputies. The Bill establishes that providers, defined as internet applications of social networks, search tools, or instant messaging, shall implement mechanisms of notification of illicit content and make available public reports on their moderation activities. Article 8 determines that these obligations apply to all providers operating under the scope of the law. The Bill also provides that the Executive Power shall regulate its execution and that the law shall enter into force on the date of its publication.