Brazil: Bill on regulation of digital influencer activities and participation of children in audio-visual productions, including fair marketing and advertising practices was introduced to Chamber of Deputies

Description

Bill on regulation of digital influencer activities and participation of children in audio-visual productions, including fair marketing and advertising practices was introduced to Chamber of Deputies

On 6 July 2023, the Bill on the regulation of digital influencer activities and participation of children in audio-visual productions was introduced to the Chamber of Deputies. The Bill establishes rules to ensure transparency and truthfulness in in…

Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
Implementation Level
national
Government Branch
legislature
Government Body
parliament

Complete timeline of this policy change

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2023-07-06
under deliberation

On 6 July 2023, the Bill on the regulation of digital influencer activities and participation of ch…

2025-10-15
under deliberation

On 15 October 2025, the Bill on the regulation of digital influencer activities and participation o…