Brazil: Bill on regulation of digital influencer activities and participation of children in audio-visual productions, including fair marketing and advertising practices was introduced to Chamber of Deputies

On 6 July 2023, the Bill on the regulation of digital influencer activities and participation of children in audio-visual productions was introduced to the Chamber of Deputies. The Bill establishes rules to ensure transparency and truthfulness in influencer marketing. It requires that sponsored content must be clearly labelled as “advertising” or “sponsored content,” and edited or Artificial Intelligence-generated images must carry visible labels including “edited image” or “virtual image.” Influencers are responsible for the accuracy of their content and must follow existing consumer protection and advertising laws. It provides that failure to comply with these standards is treated as misleading or abusive advertising and can incur criminal penalties.