United Kingdom: Information Commissioner's Office publishes guidance on consent or pay advertising models
Description
Information Commissioner's Office publishes guidance on consent or pay advertising models
On 20 October 2025, the Information Commissioner's Office (ICO) published guidance on “consent or pay” advertising models in the United Kingdom. The guidance defines “consent or pay” as a business model funding online services by offering users a ch…
Scope
Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
cross-cutting
Implementation Level
national
Government Branch
executive
Government Body
data protection authority