Brazil: Bill defining influencer activity in electronic media and establishing rules on advertising and image use (Bill No. 5234/2025) including fair marketing and advertising practice requirement was introduced in Chamber of Deputies

On 16 October 2025, the Bill defining influencer activity in electronic media and establishing rules on advertising and image use (Bill No. 5234/2025) was introduced in the Chamber of Deputies. The Bill provides that individuals or legal entities wh…