China: General Administration of Market Supervision published enforcement actions against illegal online advertising

On 16 October 2025, China’s State Administration for Market Regulation (SAMR) published 10 typical cases of illegal online advertising to illustrate recent enforcement outcomes. In the first three quarters of 2025, market supervision authorities nationwide investigated and handled 22,185 cases of illegal online advertising, imposing total fines of CNY 111 million. Enforcement focused on sectors including medical care, pharmaceuticals, medical devices, health food, and finance, as well as on emerging advertising formats such as live-stream e-commerce and AI-generated advertising.