China: General Administration of Market Supervision published enforcement actions against illegal online advertising
Description
General Administration of Market Supervision published enforcement actions against illegal online advertising
On 16 October 2025, China’s State Administration for Market Regulation (SAMR) published 10 typical cases of illegal online advertising to illustrate recent enforcement outcomes. In the first three quarters of 2025, market supervision authorities nat…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, ML and AI development, other service provider
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body