Republic of Korea: Fair Trade Commission conditionally approved Shinsegae–Alibaba joint venture requiring Gmarket and AliExpress Korea to block consumer data sharing due to competition concerns

Description

Fair Trade Commission conditionally approved Shinsegae–Alibaba joint venture requiring Gmarket and AliExpress Korea to block consumer data sharing due to competition concerns

On 18 September 2025, the Korean Fair Trade Commission (KFTC) issued a ruling regarding the merger between Shinsegae and Alibaba Group, culminating in the formation of the Gmarket-AliExpress joint venture. The deal involves Apollo Korea, a Shinsegae…

Scope

Policy Area
Competition
Policy Instrument
Merger control regulation
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2025-01-25
under deliberation

On 25 January 2025, the Korean Fair Trade Commission (KFTC) announced an investigation into a Shins…

2025-09-18
in force

On 18 September 2025, the Korean Fair Trade Commission (KFTC) issued a ruling regarding the merger …